Welcome to the
Extreme E
Media Centre

Here you can download images, videos, documents, press releases and more.


LuisaViaRoma: My Earth is Beating

Have you ever asked yourself what a hectare of Acacia nilotica replanted in the Saudi Arabian desert can achieve? Or a hectare of Posidonia oceanica on the seafloor of a natural reserve in Sardinia? And do you know what a hectare of mangroves on the central Senegalese coastline can accomplish?

This is what they can do: protect, look after, strengthen, nourish, hide, create, stretch the arms and block microplastics that would otherwise end up unrelentingly in the food chain, as well as capturing the carbon dioxide that decades of industrialization has released into the atmosphere, causing nature a long and dangerous period of apnea.

All over the world, an alliance is forming between scientists, entrepreneurs, visionaries, activists, journalists and photographers who are convinced that climate change can be fought via the union of two ingenious minds: that of humankind, who is developing new zero-impact technologies (electric vehicles for example), and that of nature, which brings with it all the patents necessary to turn back the hands of the clock and return the earth to its original state.

Included in this international movement is Extreme E (the championship that brings together the spectacles of both sport and nature), My Earth Is Beating by LUISAVIAROMA and LVR Sustainable (the fight against climate change becomes photographic art, a story and a crystal clear wake-up call).

The first, a revolutionary series of electric SUV off-road races in the most extreme environments on the planet, from Greenland to the millenary valleys of AIUla, accompanied by a series of concrete actions initiated by local NGOs working to safeguard the ecosystem.

The second, a project documenting climate change and the solutions to counter it, through a language that balances art, photography, storytelling and investigative journalism.

Five trips.

Five collections of iconic photos.

Dozens of unedited stories.

The words of reporter Raffaele Panizza. Photos by World Press Photo winners Luca Locatelli and Gabriele Galimberti both of whom are among the most followed contributors to National Geographic. The propulsive force of LUISAVIAROMA, one of the world’s leading online retailers for luxury fashion and Official Fashion Partner to Extreme E.

United to transform My Earth Is Beating #myEIB into an art gallery of exceptional images released one by one to the media and influences around the world, who in each country are free to replicate, repost, comment upon and publish, in an immense and unedited experiment of citizen journalism. The National Geographic Instagram profile, which has almost 200 million followers, has relaunched the stories told by My Earth Is Beating on different occasions.

  • The first stop, which took place in Saudi Arabia, focused on the future and desertification.
  • The second, in Central Senegal, followed the mangrove reforestation projects, an intelligent biome capable of locking down the landscape and blocking the rising sea level.
  • The third, in Greenland, told the stories of the Inua, the superheroes of the climate.
  • The fourth, in Sardinia, among forest fires, solutions and immersions into the groves of Posidonia Oceanica known as the Amazon of the Mediterranean.
  • The final stop will be in England, from the 15th to the 19th of December, between London and Dorset, following the rewilding projects taking place in the city and the countryside: from foxes, beavers and bison reintroduced to their natural environments, experiencing a safari will soon be possible in Europe.

All the photos and all the stories are available here:

“At each stage, Locatelli, Galimberti and Panizza will make available to the press- and then to the collective knowledge- a selection of stories and the most beautiful and decisive photos” says Andrea Panconesi, president of LuisaViaRoma, “which at the end of this great odyssey of awareness will be further enhanced on the occasion of an international exhibition in Florence, the city where LuisaViaRoma has its headquarters: cradle of the Renaissance and not coincidentally, also of this new climate renaissance to which we are all called to make a contribution.”

“My Earth Is Beating represents an important occasion to introduce the Nature based Solutions to the world” say Luca Locatelli and Raffaele Panizza, the artistic director and editorial director of the project, “if man helps nature take back spaces which were once its own, nature will be able to save itself. And as a consequence, all of us."

Extreme E:


Julia Fry, Head of Communications 
E: media@extreme-e.com / T: +44 7778 108754

Carla Corbet, MPA Creative:     
E: carla.corbet@mpacreative.com / T: +44 7944 077440

Diego Bustos, BE Mass Media (Latin America -including Brazil-, US Hispanics, Spain, Portugal)
E: diego.bustos@bemassmedia.com / +569-8829-9138 or +1-660-847-4645

 

NOTES TO EDITORS

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.  

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media. 

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site. 

Season 1 Calendar: 

Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal 
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland 
28-29 August 2021
Island X Prix: Sardinia, Italy
23-24 October 2021
Jurassic X Prix: Dorset, UK   
18-19 December 2021

About LuisaViaRoma and LVR Sustainable

Defined by the Financial Times as “A haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping.

LuisaViaRoma is one of the world’s leading online retailers for luxury fashion. Founded in 1929 by the Panconesi family as a small boutique in Via Roma in Florence, at the beginning of 2000s the company became the first online fashion platform with its launch of LUISAVIAROMA.COM, combining a curated brick-and-mortar with a digital presence. In its headquarters in Florence, LuisaViaRoma has approximately 230 employees and ships to over 120 countries globally, with a reported revenue of approximately €180 million in 2020, of which over 90% was online and over 75% shipped to international customers. LuisaViaRoma prides itself on offering the best choice of menswear, womenswear, childrenswear, home, beauty and a special section dedicated to street style and sportswear collections from more than 600 international top brands including Gucci, Balenciaga, Moncler, Valentino and more.

Over time, the company has developed a strong marketing strategy driven by a philanthropic approach and culture of sustainability. LVRSustainable is the dedicated section to sustainability which offers a careful selection of brands and special collaborations with non-profit entities for the benefit of social causes, focussing on sustainability, promoting eco-conscious fashion and special projects with a positive impact on the world, preserving the environment and protecting the planet.

About Continental Tyres: Founding Partner and Official Tyre Partner 

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.

About CBMM: Founding Supplier

CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States. CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

 

About Zenith: Official Timekeeper and Founding Partner

Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight. 

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.

About Allianz: Founding Partner and Official Insurance Partner

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group.

About Neat Burger: Official Plant-based Partner

Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but anyone, meat-eaters included, who wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by seven-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra.

Neat Burger opened its first site in September 2019, just off Regent Street in London, and its second and third dine-in outlets at Camden Market and Soho in 2020. Plans for global expansion across Europe, the US and Middle East are already in place for 2021 and beyond.

About EY: Official Innovation Partner

EY is a global leader in assurance, tax, strategy, transaction and consulting services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

About INTERprotección: Official Insurance Broker

INTERprotección is composed of a group of Mexican insurance, reinsurance and surety bond brokerage companies. With global presence and recognition, INTERprotección has more than 40 years of experience in management and comprehensive risk consulting in the Mexican market. Its business model is focused on bringing the client to the forefront and offering them the best service through innovative and disruptive products, more recently with its new brand ​inter.mx,​ its insurance digital platform that is transforming the insurtech game. Follow INTERprotección on YouTube, Facebook and Twitter ​@I​NTERproteccion

About Enel X: Official Smart Charging Partner

Enel X is Enel Group’s global business line offering services that accelerate innovation and drive the energy transition. A global leader in the advanced energy solution sector, Enel X manages services such as demand response for around 6 GW of total capacity at global level and around 100 MW of storage capacity installed worldwide, as well as 195,000 electric vehicle charging points made available around the globe. Through its advanced solutions, including energy management, financial services and electric mobility, Enel X provides each partner with an intuitive, personalized ecosystem of tech platforms and consulting services, focusing on sustainability and circular economy principles in order to provide people, communities, institutions and companies with an alternative model that respects the environment and integrates technological innovation into daily life. Each solution has the power to turn decarbonization, electrification and digitalization goals into sustainable actions for everyone, in order to build a more sustainable and efficient world together.

Find out more on https://corporate.enelx.com/en and follow Enel X on its social media channels:

LinkedIn: @EnelX

Twitter: @EnelXGlobal

Facebook: @enelxglobal

Instagram: @enelxglobal

About XITE ENERGY

XITE ENERGY was founded by Oliver Bennett and Megan Jones straight out of university two years ago. XITE brings disruptive innovation within the beverage industry; a new frontier to energy drinks. Designed around functionality but with no limitations on health, XITE ENERGY uses functional ingredients that are fused together to provide a cognitive boost, combining natural flavours, natural caffeine and zero sugar.