Extreme E partners with SNTV

Extreme E, the electric off-road racing series, has partnered with SNTV, the world’s leading sports news video provider, to share its innovative sporting product with a global audience.  

For the last 24 years, SNTV has worked with federations, sports organisations and brands to provide world-class sports video news and highlights to global broadcasters and digital publishers. It is now bringing its extensive production expertise and distribution network to Extreme E.  

Ali Russell, Chief Marketing Officer at Extreme E, said: “SNTV is a partner that will help give Extreme E global reach and exposure through its connections and expertise. Not only will they support sharing the racing action, they will use hybrid storytelling to share a wide variety of content the series has to offer. 

“In Season 1 there are five races so it is important to continue the momentum of the championship even when we aren’t racing and draw people’s attention to all aspects of the series including Legacy Programmes, driver and team profiling and the championship’s floating centrepiece, the St. Helena, which not only transports all the equipment, but will also be home to scientific research.”  

SNTV has partnerships with some of the biggest sporting properties in the world including NBA, Bundesliga and Formula One. Its aim is to connect sports fans worldwide and it does this by distributing quality sports video content to 1200 global outlets across broadcast and digital in 115 territories worldwide.

James Dobbs, Managing Director at SNTV, said: “In many ways Extreme E is the perfect partner for SNTV, offering compelling human stories and important social messages, all centered around a premium sporting event.  Working with Extreme E, we will drive awareness and increase the profile of the series by delivering race highlights and other feature content across our global media network. All distribution will be underpinned with usage and insights data, allowing Extreme E to tailor their content strategy and demonstrate value to stakeholders. We're excited to maximise impact and exposure of this innovative, equality-driven, all electric series as it continues to influence the sporting and social agenda.”

Extreme E will go racing in April 2021, with ten entries confirmed, which include Chip Ganassi Racing and Andretti United (USA); Veloce Racing, JBXE by Jenson Button and X44 by Lewis Hamilton (UK); ABT CUPRA XE and Rosberg Xtreme Racing (Germany); Team TECHEETAH (Indonesia); Hispano Suiza Xite Energy Team and Acciona | Sainz XE (Spain). 

Each team will race the ODYSSEY 21, an electric SUV designed to take on five formidable environments – arctic, glacier, desert, rainforest and coastal. Each location in which Extreme E will race have been detrimentally affected by the climate crisis, and through racing, the series will shine a spotlight on these issues and leave a long-lasting positive impact through its Legacy Programmes.

Extreme E:

Julia Fry, Head of Communications 
E: media@extreme-e.com / T: +44 7778 108754

Carla Corbet, MPA Creative:     
E: carla.corbet@mpacreative.com / T: +44 7944 077440

Diego Bustos, BE Mass Media (Latin America -including Brazil-, US Hispanics, Spain, Portugal)
E: diego.bustos@bemassmedia.com / +569-8829-9138 or +1-660-847-4645

NOTES TO EDITORS

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.  

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media. 

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site. 

Season 1 Calendar: 

Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal 
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland 
28-29 August 2021
Amazon X Prix: Para, Brazil 
23-24 October 2021
Glacier X Prix: Patagonia, Argentina  
11-12 December 2021  

About SNTV:

As a dedicated sports video agency with recognised and trusted video journalists, we give brands and federations an edge in today’s crowded landscape. Through our globally engaged distribution network, SNTV offers its partners a real-time route to sports fans and audiences worldwide, all underpinned by detailed usage and insights reporting.

For more information on SNTV, please contact:
Rebecca Hart, Head of Product & Marketing

E: rhart@sntv.com | W: sntv.com

About Continental Tyres: Founding Partner and Official Tyre Partner 

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.

About CBMM: Founding Supplier
CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States. CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

About LuisaViaRoma:
Defined by the Financial Times as “A haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.

About Neat Burger: Official Plant-based Partner

Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but anyone, meat-eaters included, who wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by seven-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra.

Neat Burger opened its first site in September 2019, just off Regent Street in London, and its second and third dine-in outlets at Camden Market and Soho in 2020. Plans for global expansion across Europe, the US and Middle East are already in place for 2021 and beyond.