Extreme E signs multi-year deal with Sony Pictures Networks India
Extreme E and Sony Pictures Networks India Private Limited (SPN), have signed a four-year broadcast partnership, with the pioneering electric SUV off-road motorsport series set to begin its maiden season in 2021.
The broadcast partnership with SPN will ensure will millions across the Indian sub-continent can catch the action as it unfolds.
World-class drivers and teams will compete across Extreme E’s five-race odyssey to some of the most remarkable, remote locations on the planet: Kangerlussuaq in Greenland, the Amazon Rainforest in Brazil, Al-‘Ula in Saudi Arabia and Nepal’s Himalayas and Lac Rose near Dakar, Senegal. The goal: highlighting the impact of human interference and climate change while raising awareness, driving sustainability and inspiring action.
Ali Russell, Chief Marketing Officer at Extreme E, said: “It’s fantastic to be able to announce this broadcast partnership between Sony Pictures Networks India and Extreme E – comprehensively covering one of our most important territories.
"This commitment to televise high-end, revolutionary sports-entertainment across the sub-continent on this scale is so exciting and significant to us, especially having announced our partnership with Nepal to host Extreme E in its very first season.”
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India Private Limited, said: "Motorsport is gaining significant momentum in India and Extreme E holds unique appeal for our viewers with its fast-paced action, high entertainment quotient and focus on important global issues.
“The tour aims to take electric SUVs to the most remote and extreme locations on the planet to raise awareness about the damage caused by climate change. The inaugural season will showcase five events across some of the most breathtaking locations in the world.”
The Season 1 calendar was finalised in December, with the first race set to take place in January 2021:
Provisional Extreme E Season 1 (2021) calendar:
22-23-24 January: Lac Rose, Dakar, Senegal
4-5-6 March: Al-‘Ula, Saudi Arabia
6-7-8 May: Kali Gandaki Valley, Mustang District, Nepal
27-28-29 August: Kangerlussuaq, Greenland
29-30-31 October: Santarém, Pará, Brazil
Further announcements on teams, drivers and series partners will be made in the coming weeks as the championship builds towards ‘lights-out’ in a little under a year’s time.
