2022 Broadcast Tech Award nomination for Extreme E and Aurora Media Worldwide
The Broadcast Tech Awards focus on the teamwork behind productions, highlighting the outstanding creative and technical aspects of projects. They provide the opportunity to celebrate and recognise all the hard work behind the scenes of content production.
Extreme E and Aurora Media Worldwide have been selected for honours in the Best Use of Remote Production for ITV, Sky Sports and BT Sport. The duo sits alongside some strong, yet diverse competition for this top award including the UEFA Women’s Euro 2022 and Love Island Summer 2021.
Fully integrated content agency Aurora Media Worldwide is central in bringing Extreme E’s world-first motorsport to life. This unique championship’s remote race locations – which include the deserts of Saudi Arabia and Chile, Greenland’s Russell Glacier and the beaches of Senegal – provide stunning backdrops for hybrid storytelling.
Aurora captures the racing through a cutting-edge mix of track, on-board and live drone cameras as well as an innovative suite of data-driven and AR and VR graphics, showcasing the heart-stopping action alongside extraordinary locations.
As a sport that is built out of social purpose, but with racing at its core, Extreme E utilises its platform to promote electrification, sustainability and gender equality. Racing in remote locations damaged by climate change or human interference, the series aims to maximise awareness around these critical issues, whilst minimising the environmental impact.
Ali Russell, Chief Marketing Officer at Extreme E, said: “To be amongst such a prestigious group of finalists for this Broadcast Tech award is an honour for both us and our broadcast partner, Aurora Media Worldwide.
“It is such a pleasure working with Aurora Media Worldwide - they are a trusted leader in broadcasting and production, and they do an amazing job of bringing our unique motorsport adventure and our incredible locations to life, inspiring fans in ways never seen before in motorsport.
“It is incredibly challenging to transmit any kind of live footage from remote situations - let alone produce such high quality of broadcast. Nothing beats the recognition by our peers for the immense hard work that goes into bringing this world class sporting entertainment to millions of viewers.”
The winners of the Broadcast Tech Awards will be revealed on 29 November 2022, at a glittering gala dinner at The Brewery, London.
Since the series launched Extreme E has won the following awards:
SVG (Sports Video Group) Awards 2022: One Planet award for Sustainability in Sports (TV) and Outstanding Production (Event) award
Sport Industry Awards 2022: Environmental Sustainability Award
The Race Media Awards 2022: Brand of the Year, alongside Interstate Creative Partners
Motorsport UK’s Night of Champions 2022: 2022 Environmental Award
Broadcast Tech Awards 2021: Technical Innovation (Sport) Award and Creative Use of AR/VR, alongside Aurora Media Worldwide and North One
Broadcast Sport Awards 2021: Sports Production of the Year
Leaders Sports Awards 2021: The Sustainability Award
