Extreme E announces broadcast deal with Israel's One TV
Pioneering electric off-road racing series, Extreme E, is pleased to announce its latest broadcast agreement with one of Israel’s premier television channels, ONE.
The Ramat Gan-based station will televise Extreme E’s live races, plus the review, preview and magazine shows, in Hebrew and English, on its linear channels ONE, ONE2 as well as digital platform www.sport.co.il. With its high speed delivery technology, one.co.il is able to notify sports fans of updates and other news without any delay which in turn has catapulted the unique monthly users to a impressive 350,000.
Not only does Extreme E feature short, sharp, exciting wheel-to-wheel racing to thrill audiences across the globe, there is a wider purpose to the championship around the environment which is unfortunately under threat. Like so many parts of the world, climate change is also affecting Israel and creating a decisive impact on all areas of life there. Sea levels in the region rise on average by 10mm per year, which will ultimately damage all of Israel’s coasts from Rosh Hanikra to the border of the Gaza Strip.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is delighted to be joining Channel One’s existing and wide-ranging sporting line up in Israel, a country which unfortunately also faces its own environmental threats.
“Extreme E’s mission to ‘race without trace’ whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Working with ONE and its digital platform one.co.il will not only provide viewers in Israel with a thrilling and innovative motorsport championship, but also help convey our message that we all need to play our part in looking after our planet.”
Amir Yaniv, VP ONE Television Channels, said: “We are excited to launch our partnership with Extreme E and delighted to take part in this innovative approach to sports and TV broadcasting. Extreme E races will be the first ever electric car competition aired live in Israel and shall be available on ONE television channels and digital platforms.
“The top-level production quality and breath-taking sceneries alongside environment awareness and gender equality are the values that connect ONE and Extreme E.
“We hope these broadcasts will inspire more Israeli organizations to take in consideration the benefit of our surrounding, as we face new challenges in our country and around the world.”
Extreme E aims to shine a spotlight on environmental issues, such as rising carbon emissions, desertification and deforestation which is impacting the current climate crisis, through its sustainable motorsport series. The championship utilises a variety of methods to reduce its carbon footprint, from racing electric SUVs to zero-emission hydrogen fuel cell car charging, but it goes even further by leaving a long-lasting positive impact through its Legacy Programmes. Alongside existing projects in the Amazon, the series is supporting turtle conservation along the Red Sea coastline, an educational programme in Greenland in collaboration with Unicef and mangrove planting in Senegal.
Extreme E has already attracted some of the biggest names in motorsport including Formula One World Champions Lewis Hamilton, Nico Rosberg and Jenson Button, all of whom have founded teams X44, Rosberg X Racing and JBXE respectively. Motorsport giants, McLaren also join this year with American Tanner Foust and New Zealander Emma Gilmour at the wheel of their papaya orange and blue Odyssey 21 fully electric SUV. The gender equal format is a stipulation of the championship in a bid to encourage gender equality and a level playing field - a world-first in motorsport.
