Extreme E adds beIN Sports France in extension to broadcast deal

ALULA, SAUDI ARABIA - APRIL 03: Laia Sanz/Carlos Sainz (ESP), Acciona | Sainz XE Team during the Desert X-Prix at AlUla on April 03, 2021 in AlUla, Saudi Arabia. (Photo by Colin McMaster / LAT Images)
© Colin McMaster

beIN MEDIA GROUP, the global sports and entertainment group, has extended its non-exclusive broadcast rights deal with Extreme E, to now include France in addition to 32 countries across the Middle East & North Africa (MENA), and Asia.

beIN SPORTS will air live races featuring the 100 per cent electric motorsport cars, highlight shows and the series' 20-part magazine programme, Electric Odyssey.

The second season of Extreme E starts this Saturday with the inaugural Desert X Prix race in Saudi Arabia on 19 – 20 February, and will go on to visit Sardinia (May 07-08), Senegal or Scotland (9-10 July), Uruguay (10-11 September) and Chile (26-27 November).

By holding races in areas that are suffering at the hands of the climate crisis, such as deserts, islands, and coastlines, the aim of the series is to raise viewers’ awareness of environmental issues and inspire them to take steps towards protecting the planet.

With some of the biggest stars in motorsport – including Sébastien Loeb, Carlos Sainz, and Nasser Al-Attiyah - the Championship promises to be a thrilling adventure for motorsport fans in the MENA, Asia and French regions.

Ali Russell, Chief Marketing Officer at Extreme E said: “beIN Group is an important broadcast partner for Extreme E and we are delighted to be extending our partnership to now include France as well as the MENA and Asia regions. It is a great channel to be showing our unique sport for purpose and we’re looking forward to an action packed second season.”

Richard Verow, Chief Sports Officer beIN MEDIA GROUP added: “We are pleased to broadcast Extreme E to our millions of subscribers across 33 territories spanning Asia, the Middle East & North Africa, and now France too. Extreme E is not only committed to raising awareness of climate change, but it is also focused on creating a level playing field for all. By broadcasting the series across the world, we look forward to shining a spotlight on the inspiring women in motorsport, aligning with the ambition behind our beINSPIRED project.”

With broadcast on satellite in 4K and Full HD, the beIN experience is also available on mobile, tablet, computer and other home devices through beIN CONNECT.