Extreme E confirms Sub-Saharan broadcast contract with SuperSport

ALULA, SAUDI ARABIA - APRIL 04: Laia Sanz/Carlos Sainz (ESP), Acciona | Sainz XE Team during the Desert X-Prix at AlUla on April 04, 2021 in AlUla, Saudi Arabia. (Photo by Charly Lopez / LAT Images)
© Charly Lopez

Ground-breaking electric motorsport series Extreme E has today confirmed a broadcasting agreement with SuperSport, expanding its reach into over 45 countries in Sub-Saharan Africa, including South Africa, Uganda and Nigeria.

One of Africa’s largest sporting content aggregators, Johannesburg-based SuperSport International, broadcasts some of the world’s biggest events from Premier League football to the PGA Tour, through to major motorsport including Formula One and Moto GP. Extreme E, will be aired in French and English on the station’s linear channels, SuperSport Motorsport, Grandstand and Blitz and streamed on its digital platform www.SuperSport.com and SuperSport app.

Ali Russell, Chief Marketing Officer at Extreme E, said: “We are thrilled to have reached this agreement with SuperSport. The emerging African market is hugely significant for us. SuperSport’s reach in Sub-Saharan Africa is unparalleled, making it an excellent addition to our broadcasting roster.

“Extreme E is so much more than just a race series – it’s an opportunity to tell a story. Audiences in the Sub-Saharan region have had the issue of climate change brought into sharp focus in recent years, and with Extreme E we hope to raise awareness further than ever before in a region where so much is at stake.

“The impacts of climate change can be devastating, and nowhere is that clearer than in this region, where increasing temperatures and declining rainfall is threatening already strained food security, whilst intensified flooding is damaging fragile shelters and increasing the spread of deadly diseases like malaria and dengue fever.”

Marc Jury, SuperSport Chief Executive said: “This is a wonderful addition to SuperSport's content slate, not least because we are in the business of storytelling and the narrative of Extreme E is so compelling. We are delighted that the calendar takes in Africa, too, where the market is vibrant and has an appetite for motorsport."

Extreme E’s debut season kicked off earlier this month in the deserts of Saudi Arabia, with teams travelling on from there to four more of the world’s most remote locations, all of which are affected by the climate crisis, with the entire series being transported by sea to reduce emissions aboard the St. Helena, a ship that will also be used to conduct marine research thanks to its on-board laboratory and team of scientists.

In addition, Extreme E will be the world’s first gender-equal motorsport series, with teams consisting of one male and one female driver. The drivers themselves will include the likes of Jenson Button, Carlos Sainz, Sébastien Loeb, Molly Taylor, Catie Munnings and Jamie Chadwick, all of whom will race an all-electric SUV – the ODYSSEY 21 – which is capable of firing the 1780-kilogram, 2.3-metre wide electric SUV from 0-62mph in 4.5 seconds, at gradients of up to 130 per cent.

Extreme E’s next X Prix takes place in Lac Rose, Senegal (29-30 May) followed by Kangerlussuaq, Greenland (28-29 August), Pará, Brazil (23-24 October) and Tierra del Fuego, Argentina (11-12 December).