Extreme E announces broadcast partnership with Globo TV

Extreme E, the ground-breaking new off-road electric racing championship, has confirmed an agreement with national Brazilian channel Globo TV to televise the series when racing gets underway early next year.  

Globo is the largest broadcaster in Brazil and reaches over 100 million people per day. It already televises the best-known sporting events including Olympic Games, World Cup, NBA and UFC and now Extreme E is set to join that line up. The channel will air the racing action plus highlights shows in Portuguese.

Brazil is a key market for Extreme E as the penultimate race of the opening season will be held in the Amazon rainforest in Pará, from 23-24 October 2021.

Ali Russell, Chief Marketing Officer at Extreme E, commented: “This partnership with Globo TV is truly exciting. Brazilians have a long standing affinity with motorsport and we believe they’ll love this new racing format which combines top teams, leading electric vehicle performance and fast-paced action, all coupled with a concern for the future of our planet.

“South America is a really important audience for our purpose driven championship, especially as host to the lungs of the planet, the Amazon, which is on the front line of the climate crisis. As the leading national broadcaster, Globo is the perfect partner to help us engage a new generation of fans to our new sport.”

Extreme E will see race off road electric vehicles go head-to-head in five remote locations; arctic, desert, rainforest, glacier, and coastal; which are already damaged or severely under threat of climate change from a range of serious issues including melting ice caps, deforestation, desertification and rising sea levels.  

An independent Scientific Committee composed of leading climate experts who include Brazilian Amazon Expert Francisco Oliveira, will work alongside Extreme E to help advise the series and educate audiences on the issues facing locations such as the Amazon and how everyone can play their part in having a more positive impact on the planet. 

Not only will Extreme E be racing to raise awareness for serious climate change issues and the solutions we can all take, organisers also recently confirmed plans to work with The Nature Conservancy’s Forest Restoration programme in Pará. This programme will maintain more than 200 hectares of a cacao-based agroforestry program, working with over 50 local smallholders to help support vital income revenues from this sustainable farming.  

Brazilian-based firm CBMM, the world’s leading supplier of niobium products, is a founding partner of Extreme E. The series electric vehicle, named ODYSSEY 21, includes niobium products which are sustainably produced and help create a lighter weight vehicle which is more efficient on power.

The agreement with Globo is the latest in a long line of broadcast partnerships already announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China), RTL 7 (The Netherlands), ORF (Austria), ESPN Africa and StarTimes (Africa), Saran Media Group (Turkey), Arena Sport TV (Balkans), Virgin Media (Ireland), MySports (Switzerland) and BTRC (Belarus).