Extreme E announces Curveball Digital as new digital content agency for Season 4
Curveball Digital have already made a big impact for the championship in 2024, playing a key role in the series’ digital communications outputs in the lead up to and including the Desert X Prix, where they showed their skill in creating innovative, world-class content specifically for digital.
After working with sister series UIM E1 World Championship since its inception, alongside a number of other leading sporting properties, Curveball Digital has proved to be a perfect fit for Extreme E as evidenced since the turn of the year.
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Ali Russell, Managing Director of Extreme E, said: “Extreme E has always been a digital-first product and so we are thrilled to partner with Curveball Digital for Season 4, whose eye for capturing world-class social and digital media content is exceptional.
“Their efforts in the build up to and during the Desert X Prix illustrate the direction we are moving in with regards to our digital content outputs, and we are excited to deliver innovative campaigns and activations throughout 2024 as we look to widen our ever-growing fanbase.
“It is a momentous year for our championship, especially with the launch of Extreme H on the horizon, and we look forward to Curveball Digital joining us on this journey.”
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Curveball Digital is a multi-award winning creative content agency specialising in class-leading content for sports brands, broadcasters, sponsors and federations. The team uses their expert knowledge of social media, sports and experience working on the world’s biggest sporting events to craft and deliver creative content and social media campaigns for their clients.
Founded by Paddy Sloane and Kevin Blundell, who worked closely together for nearly five years at BT Sport, their venture with Curveball Digital has been an undoubted success with the agency winning multiple industry awards along the way. Curveball Digital have quickly become industry leaders in creative sports social and content and are a welcome addition to the Extreme E paddock in 2024.
Paddy Sloane, Curveball Digital Director, said: “We are excited to announce our partnership with Extreme E and broaden our relationship with the Electric 360 ecosystem. Extreme E is not just one of the most exciting sporting properties in the world at the moment, but is actively making a difference in environmental and climate science and research.
“We feel Extreme E is an ideal partner for the team at Curveball, who specialise in producing ultra-creative, audience-driven social content - and we look forward to telling the stories on and off the racetrack this year as they transition to leading the hydrogen revolution with Extreme H.”
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Kevin Blundell, Curveball Digital Director, added: “Extreme E is one of the most interesting sports in the industry right now.
“Engaging social content generally does one of two things, it entertains people or it educates people. With the storylines, personalities and pillars Extreme E has at its disposal, both on and off the track, the Championship can be an industry leader on social.
“The Curveball team are buzzing to be part of the journey and looking forward to building on a great start to Season 4 in Jeddah.”
