Extreme E announces Greenberg Traurig as Official Legal Services Provider

Greenberg Traurig’s global Sports, Media and Entertainment practice supports clients with cutting-edge legal solutions tailored for the sector, as well as international reach and local relationships across the Americas, Europe, the Middle East and Asia Pacific. The firm acts as a trusted legal adviser to a diverse range of clients, including national and international governing bodies, rights holders, broadcasters, sponsors, investors, venue operators, event management companies, esports and gaming organisations, athletes, agents, talent, leagues and clubs.

Notably, Greenberg Traurig is unique amongst global law firms by having a Sports, Media and Entertainment practice that focuses on supporting clients on the most complex and high-profile projects across the Middle East region, from its offices in Saudi Arabia and the United Arab Emirates. 

Ali Russell, Managing Director of Extreme E, said: “It is great to welcome Greenberg Traurig as our Official Legal Services Provider.

“Greenberg Traurig has an exceptional track record, especially across sports, media and entertainment globally, and we are thrilled to partner with them. Greenberg Traurig’s environmental and sustainability efforts are also hugely notable, and it is great to work with an organisation that shares the same ethos and attitude to climate change as Extreme E.” 

Steven Bainbridge, Shareholder and Head of Sports & Entertainment (Middle East), said: “With the largest Sports, Media & Entertainment practice in the Middle East, supported by a coveted global team of sector specialists, Greenberg Traurig is delighted to support Extreme E achieve its commercial, operational and sustainability goals. We are very much looking forward to the season-opening Desert X Prix in Saudi Arabia in February.”

Greenberg Traurig was founded in 1967 and has more than 2,650 attorneys in 47 locations in the Americas, Europe, the Middle East and Asia. 

The law firm is recognised for powering its U.S. offices with 100 per cent renewable energy as certified by the Centre for Resource Solutions Green-e® Energy as a member of the U.S. EPA’s Green Partnership Programme, sharing an environmentally conscious ethos with Extreme E.

Extreme E Season 4 begins next month in Saudi Arabia, with the Desert X Prix kicking off the 2024 campaign on 17-18 February.