Extreme E extends broadcast partnership with ITV in the UK

Fans of the sport for purpose championship in the UK will be able to watch the racing action free-to-air and live across ITV1, ITV4 and ITVX. Programming will also be available to catch up on demand on ITVX.

Having been a partner of Extreme E since the series’ inception in 2021, and become the exclusive UK terrestrial broadcaster of live coverage in 2022 and 2023, this extension cements ITV’s commitment to the championship.

There is a shared ethos between Extreme E and ITV regarding its sustainability initiatives, with the latter committing to albert sustainable certification for all programmes produced and commissioned, creating shows with the biggest impact on audiences and the smallest impact on the planet.

ITV also supports the Climate Content Pledge, increasing the amount of content on-screen that supports the transition to a more sustainable world.

Ali Russell, Managing Director at Extreme E, said: “I am absolutely delighted that we have extended our broadcast partnership with ITV. There is great passion for motorsport in the UK and I am thrilled that we will continue to work with ITV.

“This gives us the platform to showcase our pioneering, gender equal championship – a world-first for motorsport – to a wide, engaged audience, and also raise awareness of the climate crisis and the need for sustainable solutions to climate change.

“Both Extreme E and ITV have a shared drive and commitment on this, and so this extension is a really important one. We look forward to continuing our work with Niall [Sloane – ITV Director of Sport], who has been such a big supporter these past three years and we look forward to developing our partnership even further.”

Niall Sloane, ITV Director of Sport, said: “It is great to continue our longstanding, successful partnership with Extreme E. Both ITV and Extreme E share the same commitment to driving awareness of the effects of climate change and promoting positive action. We are also proud to be able to provide a platform for the world’s first gender-equal motorsport.

“This is a partnership that we have enjoyed since the series’ inception in 2021 and it has been great to work with Ali [Russell – Extreme E Managing Director] to ensure live coverage of this pioneering series remains on ITV.

“We look forward to working alongside Extreme E to showcase even more exciting racing to an ever-growing fanbase from Season 4 and beyond.”

This extention means Extreme E remains a part of ITV Sport’s portfolio of first class events, which includes the men’s FIFA World Cup and European Championship, the FA Cup, the Six Nations and exclusive coverage of the Rugby World Cup, UK horse racing, and the Tour de France.

Jenson Button, Team Owner of JBXE, said: “It is great that Extreme E will continue to be shown across the UK on ITV. The UK has such an appetite for motorsport and it is fantastic that such a passionate audience has taken to Extreme E in the same way.

“To be involved in such an innovative series is great, especially when competing against some legendary driver and team names from the world of motorsport and now music.”

Catie Munnings, Andretti Altawkilat Extreme E, said: “The extension between Extreme E and ITV is fantastic news. The championship has achieved so much in such a short space of time, and it has definitely captivated so many new motorsport fans in the UK and provided so many opportunities.

“As a result of the series’ extended partnership with ITV, I have no doubts that alongside the epic racing we will be able to continue shining a light on the importance of gender equality and sustainability initiatives, which make our championship so unique.”

This new deal adds to ITV Sport’s portfolio of first-class events, which also includes Six Nations rugby, the Rugby World Cup, England Women's qualifiers and friendlies, UEFA EURO 2024, the FA Cup, EFL highlights including the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, Carabao Cup and the EFL Trophy, La Liga, the Tour de France, the NFL, Investec Champions Cup, Gallagher Premiership Rugby and, in motorsport, Extreme E, plus British Touring Car Championships and MotoGP, SailGP, plus major competitions in snooker and darts.

Extreme E now heads towards its Season 3 finale, the Copper X Prix in Antofagasta, Chile (2-3 December), where the 2023 champions will be crowned, and will be live across ITV and STV in the UK.

Extreme E:

Charlotte Sefton, Extreme E
E: charlotte@extreme-e.com / +44 7827 214807

Simra Gulzar, Communications Supervisor
E: media@extreme-e.com / T:+44 7552 858229

Josh Bell, MPA Creative:     
E: jb@mpacreative.com  / T: +44 7557 102540

NOTES TO EDITORS

About Extreme E:

Now in its third season, Extreme E is a radical off-road racing series, founded by the same team behind Formula E, which showcases electric SUVs and futuristic technologies in some of the world’s most remote and challenging environments.

This five-event global voyage utilises its sporting platform for the purpose of promoting electrification, environment and equality. The series’ goal is to highlight the impact of climate change in some of the world’s most endangered environments, promote the adoption of electric vehicles to pave the way for a lower carbon future, and provide a world-first gender-equal motorsport platform.

The first sport to ever be built out of a social purpose, Extreme E aims to minimise environmental impact while maximising awareness, racing in places that have already been damaged or affected by climate change or human interference and taking fans deep into the heart of the most pressing issues facing our planet’s future.

Not only that, but Extreme E is also helping the car industry to develop future-facing technology using racing as a platform for road innovation, which accelerates change ten-fold.

Season 3 Calendar: 

Saudi Arabia
11-12 March 2023
Scotland
13-14 May 2023
Sardinia, Italy
08-09 July 2023
Sardinia, Italy
16-17 September 2023
Chile
02-03 December 2023

About Continental Tires: Founding Partner and Official Tire Partner 
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. 
 
The tyres business area has 24 production and development locations worldwide. Continental is one of the leading tyre manufacturers with more than 56,000 employees and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the tyres business area includes services for the tyre trade and fleet applications, as well as digital management systems for tyres. 
 
Continental developed a new high-performance tyre for Extreme E Season 2, redesigned to include the use of more sustainable materials. Each of the 30 tyres that Continental has supplied to all ten Extreme E teams now contains recycled polyester made from approximately 60 PET bottles.  In total, around a third of each second-generation CrossContact Extreme E tyre consists of recycled and renewable raw materials. 
 
About LuisaViaRoma: Official Fashion Partner 
Defined by the Financial Times as “a haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents. 
 
About Enel X Way: Official Smart Charging Partner 
Enel X Way is the Enel Group's company fully dedicated to electric mobility. With around 25,000 managed public charging points, Enel X Way operates in 16 countries, both directly and through joint ventures such as Ewiva in Italy and Chargeway in India. As a global platform for e-Mobility, the company is focused on developing flexible charging technologies and solutions to improve the customer experience and to enable the electrification of transport for consumers, businesses, cities and public administrations. 
 
Find out more on https://enelxway.it/en/home  and follow Enel X Way on its social media channels: 
 
LinkedIn: Enel X Way  
Twitter: @enelxway 
Instagram: @enelxway   
Facebook: @enelxway 
 
About Zenith: Official Timekeeper and Founding Partner 
Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight. 
 
With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second. 
 
About ENOWA: Official Green Hydrogen Partner 
ENOWA is a world-class energy, water and hydrogen company founded in NEOM, Saudi Arabia. ENOWA produces and delivers clean and sustainable resources for industrial and commercial applications using a customer-centric smart and connected system, designed to be circular and takes advantage of NEOM's optimal solar and wind energy profile. ENOWA benefits from NEOM's greenfield site, which has no legacy infrastructure, to advance Energy, Water, and Hydrogen innovation. 
 
ENOWA will act as a catalyst and incubator for developing new, sustainable energy and water businesses while creating a robust economic sector regionally. Through its commitment to renewable energy and efficient water management, ENOWA seeks to become a global reference for industry leaders and setting a benchmark for sustainable economic circular systems around the world. 
 
For more information, please visit: enowa.neom.com 
 
About Vodafone Business: Official Technology and Communication Partner 
With expertise in connectivity, global scale and the leading IoT platform, Vodafone Business is a leading technology communications company helping organisations succeed in a digital world and keeping society connected. Vodafone’s purpose is to connect for a better future, enabling an inclusive and sustainable digital society, and many of its solutions have sustainability and inclusivity embedded. 
 
Unique in its scale as the largest pan-European and African technology communications company, Vodafone transforms the way we live and work through its innovation, technology, connectivity, platforms, products and services. Vodafone operates mobile and fixed networks in 21 countries, and partners with mobile networks in 52 more.  As of 31 December 2021, they had over 300m mobile customers, more than 28m fixed broadband customers and over 22m TV customers. 
 
This collaboration will see Vodafone Business leading innovations and capabilities such as 5G, MPN, IOT and MEC, integrated into Extreme E’s global operations and will include full involvement in the purpose- driven elements of the series, with special prominence on Extreme E’s Legacy Programmes and the Science Laboratory on board the St Helena. Through its IOT solutions, Vodafone Business is helping sustainability efforts, including agriculture, forestation and decarbonisation of energy grids. 
 
Find out more on http://www.Vodafone.com/business  and follow Vodafone on its social media channels: 
 
Twitter: @VodafoneGroup  
LinkedIn:  www.linkedin.com/company/vodafone 
 
About EY: Official Sustainability Partner 
EY is a global leader in assurance, consulting, strategy, transactions and tax services, and already plays a significant role in working with Extreme E. Originally announcing its collaboration with the championship back in 2020, EY came on board to help Extreme E achieve its commitment to minimising its overall footprint whilst creating a positive legacy. 
 
Whilst Extreme E strives ‘to race without a trace’, the framework provided by EY has helped the series to minimize its environmental impact across each of its remote race locations. Both prior and post-racing impact assessments have supported Extreme E to strategically plan their actions within these areas. 
 
EY and Extreme E will work closely together to promote the five pillars of Extreme E (or “Five Es”) through the adoption of ‘XE Talks’. These informative presentations, facilitated by Extreme E’s Scientific Committee, will shed light on the Five Es, showcasing the joint commitment of EY and Extreme E. 
 
About CBMM: Founding Supplier  
CBMM | Niobium is a founding supplier of Extreme E and the Championship’s official Niobium Technology Supplier and Chassis Technology Supplier. 
 
Critical to the automotive sector, niobium produces stronger, lighter and more sustainable cars with better energy efficiency. Its technologies are already widely applied in different areas, including light-weighting, safety, emissions reduction and electronics that will help lead to a sustainable sector transformation. Key applications of niobium in the Mobility sector include chassis, brakes and exhaust systems, drivetrains, batteries and EV charging stations and any number of ancillary components. Its qualities mean materials can be made lighter, stronger, more robust and more reliable – all while being more sustainable than other materials.  
 
CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries. 
 
About Kaizen Clean Energy: Official Clean Energy Technology Provider 
Kaizen Clean Energy (KCE), a manufacturer of hydrogen generators, is developing integrated solutions for electric vehicle (EV) charging, hydrogen fuelling, and distributed power for the grid and critical assets. 
 
KCE offers its mobile microgrid to customers through an Energy as a Service contract, which eliminates large capital expenses and provides customers with the flexibility to scale with energy needs over time.  
 
Kaizen Clean Energy will support ENOWA - NEOM’s energy, water, and hydrogen subsidiary and Green Hydrogen Power Partner to Extreme E - in delivering a pioneering hydrogen microgrid solution to the championship. 
 
Find out more on: www.kaizencleanenergy.com.